What's the buzz?

My name is Micheal Pacitto (no not a spelling mistake!) and I was a marketing agency owner for 8 years. Before that, I did Video, Photography, ad design, websites, ads, social.... you name it, I did it.

I started an agency because I thought I wanted to get out of doing the work, and that a team would solve all my problems and allow me to scale.

Boy I was wrong!

Not only do you need a great team, you need great systems to be successful.

Lessons learned:

I realized that I'm not like all the other agency owners, and that I'm really not suited for managing a large team, different clients, projects etc.

But what I was REALLY good at was coming up with the products, and making people understand complicated marketing systems.

When I closed my agency 2 years ago, I realized that while I was not a master at any one aspect of marketing, what made me unique was that I UNDERSTOOD how to do every part of agency life.

And so Scale-bee was born! Because you want the person who knows what work is needed to do every job, understands what brings a client value, as well as someone whose been in the agency owner's shoes and has thought a lot about what it takes to scale a company.